Two years after the DMA ‘compliance day’, the public enforcement machine is on. Regulators have been active with selected enforcement actions and market investigations. Concrete outcomes are becoming visible on digital markets both for businesses and users. However, there is an area which remains nearly unexplored: private litigation. As the DMA provides also for individual rights, its effective application cannot rest exclusively on the public enforcers’ shoulders. Yet, to this day, multiple barriers prevent the useful deployment of both collective redress actions and business to business litigation under the DMA. A robust private enforcement system can contribute to deterrence, damages redistribution, and can help users to regain agency in business relationships. To this aim, public and private enforcement need not to happen in silos but to rather deploy in a harmonious and coordinated exercise of pulls and pushes.