My name is Esther Keymolen and I am a full Professor at the Tilburg Institute for Law, Technology, and Society. I also am the Head of TILT. I have a background in philosophy of technology and postphenomenology. I also hold a Bachelor’s degree in pop music. My research focuses on the role of trust, trustworthiness and privacy in networked and smart environments. In particular, I focus on the first-person perspective, so what does trust and trustworthiness mean for a user of an AI application.  In my book Trust on The Line, I developed a conceptual trust model, which I apply to analyze different topical cases, such as: Airbnb, smart cities, smart toys, digital hotel keys, and personalized online advertisement.  My work has also appeared in several newspapers, documentaries, and on Dutch television. Previously, I worked for the Scientific Council for Government Policy (WRR) and at Leiden University (eLaw, Centre for Law and Digital Technology)