Catalina Goanta is an associate professor in consumer law and technology at Utrecht University, and the Principal Investigator of the HUMANads ERC Starting Grant (’22-’27), focused on studying fairness in social media content monetisation using methods from law, computer science and media studies. She is a member of the dispute resolution body of the Dutch advertising self-regulatory organisation (Reclame Code Commissie), and additionally trains consumer protection authorities in the digital investigation of consumer violations in the context of the Consumer Protection Cooperation Network’s E-Enforcement Academy.