The Click Trap – How pop-up ads undermine democracy and what it means for EU Digital Policy

  • Screening + Discussion
  • Cinema
  • Thursday 22.05 — 11:50 - 13:05

Join film maker Peter Porta, People versus Big Tech and Global Witness for a screening of ‘The Click Trap’ a documentary about the underlying business model of the internet – digital advertisement – and how it links to global disinformation flows, privacy breaches and online scams. Following the screening a panel discussion will explore how  existing EU policies such as the Digital Services Act (DSA) and the General Data Protection Regulation (GDPR) can be used to tackle these issues - and how ordinary citizens can be part of the fight back against the ever-expanding surveillance of social media and advertising companies, how

Questions to be answered?

  • How does the advertisement-based business model of major online platforms drive disinformation flows and privacy breaches?
  • How can we ensure that existing policies and regulators’ powers are protected against geopolitical pressures and used to protect Europeans’ rights?
  • How can citizens unshackle themselves from the surveillance-based advertising model of major tech companies?

Peter Porta

Peter Porta (Barcelona, 1982) is an award-winning director and writer, with strong experience in documentary film. Recent projects include directing 2x30-minuteepisodes of the Olympic Channel’s award-winning docuseries, Against All Odds, which aired globally on NBC, Eurosport and beIN. Peter was also director and cinematographer on the short documentary, The Jesse Daniels Story (2019) which has screened at festivals internationally and won several awards. His first feature documentary film, The Click Trap is a coproduction between Polar Star Films (Spain), RTVE (Spain) and Yuzu Films (France). Peter is first and foremost a storyteller, having spent many years honing the skills that allow him to bring any narrative to life on screen. Peter has applied these skills both tohis work in documentary film, as well as to his commercial projects. He has an extensive background directing high-profile television adverts, music videos and global campaigns for prestigious brands and agencies. He is also an accomplished cinematographer and editor, often undertaking both roles in both professional and personal projects. The diversity of the projects Peter undertakes means he is comfortable working closely with his subjects, conducting interviews, adapting and delivering projects under strict time constraints, and getting the most out of his distinctive visual approach, which can be seen throughout his work

Ava Lee (moderator)

People vs Big Tech

Ava leads People vs Big Tech, a growing movement of more than 150 organisations working to secure a safer, fairer digital future.

Over the past seven years, she has built deep expertise at the intersection of technology and human rights — both in her current role and previously at Global Witness, where she founded and led a multidisciplinary team of investigative journalists, researchers, advocates and communications specialists focused on tackling the harms caused by major technology platforms.

Her work has exposed how Meta’s job advertising algorithm discriminates on the basis of gender, potentially breaching equalities legislation. She has also led investigations demonstrating that platforms including Meta, TikTok, X and YouTube have failed to adequately address incitement to genocide and violence in Myanmar and Ethiopia, as well as serious electoral misinformation surrounding major elections in the US, Brazil, Kenya, the UK, South Africa, Ireland and India.

Her team further revealed how TikTok’s algorithm systematically pushed users toward far-right content ahead of elections in Poland, Romania and Germany. Most recently, she headed a climate disinformation unit, uncovering, among other findings, a bot network supporting Azerbaijan’s COP presidency.

Ava’s investigations have been featured by major global outlets including the New York Times, the Washington Post, the BBC, AP, PA and AFP, and have contributed to multiple legal complaints.

She also brings a strong background in campaigning on gender equality and tax justice.

Alex Lawrence-Archer

AWO

Alex Lawrence-Archer is a UK solicitor specialising in strategic litigation at the intersection of data protection/privacy law, public law, AI and new technologies. He acted for Tanya O’Carroll in O’Carroll v Meta – a case regarding the right to object to online direct marketing – which settled out of court in early 2025.

Itxaso Domínguez de Olazábal

EDRi - Europe

Itxaso Domínguez de Olazábal, PhD, is a policy advisor at European Digital Rights (EDRi) and an expert in data protection and privacy, with a focus on commercial surveillance and the multidimensional virtual harms caused by online tracking. She also specialises in online freedom of expression, examining the role of security forces in content governance.