Pernille Tranberg is an adviser in data ethics for companies, organisations and public institutions. She is also a speaker on privacy and data ethics. She is co-founder of the European think-do-tank DataEthics.eu and trustee in the London-based NGO CitizenTrust. She has developed privacykompasset.dk for the Danish Business Authority to help companies use privacy as a competitive parameter. She has written six book, the latest DataEthics - The New Competitive Advantage (Dataethics.eu/book) 2106 and ‘Fake It - Your Online ID is Worth Gold’, 2012. It was published in four languages and reached the bestseller list in Denmark and Germany. She is co-author of License2share.dk, a guide to teens on how to protect and optimize their digital identitet.
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