Dr. Sachiko Scheuing is the European Privacy Officer for Acxiom, a global leader in marketing services, and is currently serving her second term as the Co-Chairwoman of the Federation of European Direct and interactive Marketing Association (FEDMA). With more than 20 years’ experience in the field of marketing intelligence, and as a former Chief Analyst, Sachiko combines theoretical and practical experience of the Ad-tec industry to manage Acxiom’s European government affairs and compliance. Besides FEDMA, Sachiko is active in many European and global privacy and marketing associations as well as think-tanks.
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