Ms. Pachl is Head of Collective Redress and Senior Advisor at noyb, The European Centre for Digital Rights, based in Vienna. The non-profit organization undertakes strategic enforcement actions in the field of privacy and data protection rights across Europe. In her current role Ms. Pachl develops noyb’s work on strategic private enforcement actions with a focus on collective redress (similar to the US concept of “class actions”). Previously she held different positions at BEUC, the European Consumer Organisation, based in Brussels, representing 45 independent national consumer associations from 31 European countries. She served as BEUC’s Deputy Director General from 2011 – 2024 and lead the organisation’s work on digital policies, consumer rights, redress and enforcement. She represented BEUC in EU High Level Groups, for example in the European Commission’s High- Level Expert Group for Artificial Intelligence and in the stakeholder group of the EU’s Agency for Cybersecurity (ENISA). She is also a director of the board of the U.S. based organisation CAIDP, the Centre for AI and Digital Policies, an independent civil society organisation which aims to ensure that artificial intelligence and digital policies promote a better society. With over 25 years of experience, Ms. Pachl is a seasoned consumer and digital rights lawyer and advocate who has helped to shape European law and policy protecting and empowering consumers. In particular, she has developed co-ordinated law enforcement activities and works to strengthen private enforcement across Europe in an interdisciplinary way to ensure that Data and Consumer Protection, Competition and Media Law are used to address illegal and unfair business practices. Her work at noyb focuses on developing the use of the newly introduced EU legal framework for representative actions against privacy and data protection violations to the benefit of consumers across Europe. Prior to working for civil society organisations, Ms. Pachl also worked for the Austrian Federal ministry for Health and Consumer Protection in Vienna. She is the author of several articles in consumer law and policy journals and regularly comments on consumer issues in the media. She holds a master’s degree in law and a post-graduate degree in cultural management.