Mathilde Fiquet is Special Advisor to the European Publishers Council (EPC), where she coordinates the organisation's work on privacy and digital advertising. She previously served as Director General of the Federation of European Data and Marketing (FEDMA), and spent six years as Vice Chair of the European Interactive Digital Advertising Alliance (EDAA), which she helped establish in 2012 to promote self-regulation in EU digital advertising. She studied European Public Affairs at the University of Maastricht.