Lex Zard

Aleksandre Zardiashvili (Lex Zard) is Policy Director of Check My Ads and a legal scholar specialising in EU digital policy and online advertising. He earned his PhD at Leiden University and is the 2024-2025 Technology and Human Rights Fellow at Harvard Carr Centre of Human Rights Policy.

Institution

Check My Ads

International

The mission of Check My Ads is to reboot the business model of the internet. We bring transparency and accountability to the notoriously opaque and purposefully complex digital advertising ecosystem. The global advertising industry is projected to be worth $1 trillion USD and is among the world’s largest unregulated industries.