Jo Pierson, Ph.D, is Full Professor of Responsible Digitalisation at Hasselt University (Hasselt, Belgium) and Professor of Media and Communication Studies in the Faculty of Social Sciences & Solvay Business School at the Vrije Universiteit Brussel (Brussels, Belgium). He is head of the Faculty School of Social Sciences and staff member of the research group R4D (Research for Digitalisation, Diversity & Democracy) at UHasselt. He is also affiliate of the research centre imec-SMIT (Studies on Media, Innovation and Technology) at VUB. His main research expertise is in socio-technical research of artificial intelligence, data privacy, digital platforms, edtech, public values in data-driven technologies, and user innovation.