The current state of the web is not sustainable, particularly in the context of how online advertising works. It is a hostile place for user privacy, and is effectively an arms race between browser anti-tracking technologies and trackers. It’s opaque by design, rife with fraud, and does not serve the vast majority of those which depend on it - from publishers, to advertisers, and of course, the people who use the open web. At the same time, there’s nothing inherently wrong with digital advertising. It supports a large section of services provided on the web and we believe it is here to stay. However, the ways in which advertising is conducted today - through pervasive tracking, serial privacy violations, market consolidation and lack of transparency - is not working and causes more harm than good. This panel discussion will combine insights from the technical, policy and digital rights landscape, with the goal of educating the audience at CPDP on the role that technical and operational solutions will play in the future of behavioural advertising. In doing so, it will provide guidance for policymakers and policy stakeholders on the realities that need to be accounted for in future regulatory frameworks that seek to restrict certain practices and create opportunities for a more sustainable growth of the Internet’s business model.
• What are some of the current industry practices that make behavioural advertising unsustainable from a privacy perspective?
• What are the efforts underway in the web ecosystem to let the current practices take place in a more privacy preserving manner?
• How do these industry efforts relate to the policy developments in the space, including recent moves calling for the ban of behavioural advertising?
• What can advertisers do to improve the health of the online advertising ecosystem?
• What is a way forward that allows the various stakeholders to achieve consensus on some of these issues and allow the web ecosystem to evolve for the better?