Thursday 23 January 2020
La Cave
Panoptykon Foundation

Panel Description

Allegations about the scale and impact of political micro-targeting feed the news and shape the political agenda, including regulatory proposals at the EU level. In the world of online platforms, which make profit from targeted advertising, it seems inevitable that the popularity of this technique will grow. Since global internet platforms started to implement transparency tools, more data has become available for watchdog organizations and researchers to verify which practices actually take place. This session aims to inform policy debate on the use of political micro-targeting with evidence and data collected in Europe (e.g. in Poland during two consecutive election campaigns in 2019). We will discuss which risks posed by the use of this marketing technique exist in the European context and whether some form of regulatory response seems necessary.  

  • With most of the available evidence on the scale and impact of political micro-targeting being rooted in the US context, what insights are offered by European campaigns in 2019 and how does this affect the European policy debate around PMT?
  • Is there a need for regulatory action at the EU level and, if so, what should be its scope?
  • How effective are the transparency tools provided by online platforms?
  • What is the role of political parties in the use of PMT and is there a need to curb their demand for voter analytics?

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